Could Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It’s quite common for marketing and sales departments to have differences in regards to business. More than half of entrepreneurs aren’t delighted with the level of communication between groups and over fifty percent of their sales team are similarly not okay with all the support from the marketing teams. The company can terribly suffer if the teams don’t get along. There are a number of office-based actions that could be applied to control this. Technology should be considered.
Communicate and collaborate better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both teams need to collaborate better because they both depend on each other. Marketing teams have all the content that sales team need to close leads. On the contrary, sales team have all the valuable understanding into customer needs. If they collaborate on creating content, they are able to produce helpful assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Make a consistent Buyer travel.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Occasionally rifts are not Only brought on by egos but from the present business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.